"We want to go new ways and nevertheless be independent from trends, without avoiding the fashion trends that are an innovative reflection of the spirit of times." An ambitious maxim, that the Blue Flame label works with since it's foundation in 1987.
Sensitivity for the right choice of artists and high valuable music releases from diverse styles such as World Music, Ethno Pop, Ambient World, World Trance, World Jazz, Electronic, Techno, Trance, Cybermusic, Jazz, New Instrumental Music, New Age, Singer/Songwriter and PopRock. In the choice of this music, the people at Blue Flame take heed in the creativity, independence, variety and knowledge of the artists. Sensitivity is definitely a major characteristic from all working at Blue Flame.
The international music business demands from a small label to be experienced in marketing and flexible to react immediately on new ideas. The makers of the label FRIEDEMANN LEINERT and ILONA LEINERT unite these abilities with a strong commitment. Together with their long-year assistant, HEIKE LANGE, they have the right touch for new and interesting developments in the music scene throughout the world.
"Only top quality will be accepted in all areas of production," says FRIEDEMANN LEINERT. This philosophy is a result of their biographies.
FRIEDEMANN LEINERT, a successful musician known under the pseudonym Lenny Mac Dowell, has made himself a name composing, recording and producing music in the 70's. He is responsible for the product policy at BLUE FLAME and the connecting labels. He is continuously in contact with the musicians, creates new ideas in the field of national and international A&R and is in cooperation with the world wide business partner from Blue Flame. His years of experience as a radio editor and DJ enables him to judge products from a broad point of view.
Fresh and exciting is the commitment of ILONA LEINERT, responsible for the merchandising, administration, and marketing. She lets her experience as a artist and designer flow into the making of covers. The esthetic looks of the cover artworks of released productions have international recognition.
"BLUE FLAME Records Music without Frontiers". Another principle, that is symbolized in the label and logo: BLUE as a clear and balanced color reminds of the never-ending power of nature. The FLAME donates energies, releases new creations and unites different materials to become new ones. Jewels in the culture of music are found all over the continents. This music narrates history, presence and future of nations. Connected with the symbols of our modern world messages are created. Messages for people who are not defined as a special "target group" by Blue Flame. "It is people like you and me, that have delight in good music and who treasure the worthiness of a brand like Blue Flame," says Ilona Leinert. "The multipopulation of our times is transformed in a special kind of music, a mixture full of tension which is reflected in Blue Flame productions."
Blue Flame Records with the sub-labels Red Flame in charge of Pop/Rock; Black Flame for Dance, Trance, Techno; Spirit of Nature including New Age, New Instrumental and Meditation Music and Cybertech for the Electronic Music, has released over 160 productions so far. Under the label Blue Flame Jazz, a variety of fine Jazz music has been released and most famous is the Blue Flame World Music label, including artists from all over the world, yet focusing on Central Asia, the Middle East, Africa and Asia.
Blue Flame Records is represented around the world with a good working distribution network.
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